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Book Synopsis
Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.

In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.

The authors explain how the introduction of “smart” objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companie

The Inversion Factor How to Thrive in the IoT

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    A Paperback / softback by Linda Bernardi, Sanjay Sarma, Kenneth Traub

    10 in stock

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      Publisher: MIT Press Ltd
      Publication Date: 11/09/2018
      ISBN13: 9780262535984, 978-0262535984
      ISBN10: 026253598X
      Also in:
      Entrepreneurship / Start-ups Impact of science and technology on society

      Description

      Book Synopsis
      Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.

      In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.

      The authors explain how the introduction of “smart” objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companie

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