Description

Book Synopsis
In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Trade Review
"Five traps to watch out for relate to temptation, information, customization, comparison, and privacy … How can traps be avoided? Mukherjee says an occasional "internet detox" may be in order … Recommended for upper-division undergraduates, graduate students, researchers/faculty, and practitioners." -- P. G. Kishel * Choice Vol 55:12: August 2018 *

Table of Contents
Introduction Chapter 1 : Too Many Temptations Chapter 2 : Too Much Information Chapter 3: Too Much Customization Chapter 4: Too Many Comparisons Chapter 5: Too Little Privacy Chapter 6: Looking Back & Ahead Endnotes References Index

The Internet Trap

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    A Hardback by Ashesh Mukherjee

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      Book details

      Publisher University of Toronto Press
      Published 15 February 2018
      ISBN-13 9781442649835
      978-1442649835
      ISBN-10 1442649836
      Also in:
      Online world: consumer and user guides Social, group or collective psychology

      Description

      Book Synopsis
      In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

      Trade Review
      "Five traps to watch out for relate to temptation, information, customization, comparison, and privacy … How can traps be avoided? Mukherjee says an occasional "internet detox" may be in order … Recommended for upper-division undergraduates, graduate students, researchers/faculty, and practitioners." -- P. G. Kishel * Choice Vol 55:12: August 2018 *

      Table of Contents
      Introduction Chapter 1 : Too Many Temptations Chapter 2 : Too Much Information Chapter 3: Too Much Customization Chapter 4: Too Many Comparisons Chapter 5: Too Little Privacy Chapter 6: Looking Back & Ahead Endnotes References Index

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