Description

Book Synopsis

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect othersfrom the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instinctsfrom relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert controlare ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest resea

The Influential Mind

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    A Paperback / softback by Tali Sharot

    £15.30

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    RRP £17.00 – you save £1.70 (10%)

    Order before 4pm today for delivery by Tue 15 Sep 2026.

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      Book details

      Publisher Picador USA
      Published 4 September 2018
      ISBN-13 9781250159618
      978-1250159618
      ISBN-10 125015961X
      Also in:
      Physiological psychology Social, group or collective psychology Sociology: family, kinship and relationships

      Description

      Book Synopsis

      A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

      In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect othersfrom the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instinctsfrom relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert controlare ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

      Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest resea

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