Description
Book SynopsisGet what you want, every time! Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achievedethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she''s learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success.
- Learn how to develop and articulate effective goals
- Structure both long and short-term persuasion efforts
- Identify and research primary and secondary audiences
- Crafting those all important personal stories
Stephanie Vance has seen the influence game from every angle. Follow her l
Table of Contents
Acknowledgments v
Introduction vii
1 Principles of Influence 1
2 Know What You Want 27
3 Know the Competition 49
4 Know the Arena 67
5 Know Your Primary Audience—The “Influencees” 81
6 Find Your Surroga tes—The “Influentials” 95
7 The Campaign Plan 113
8 Crafting a Winning Message 135
9 Delivering the Message 155
10 The End Game 171
Index 189
