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Book Synopsis
The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputedeader both in terms of market share and profitability.ucidly written and sharply argued, this book highlights the company''s formative years as a fearless start-up and its evolution into one of India''s most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncoversittle-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time.So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?Uncover all this and much more in this captivating book.

THE INDIGO STORY: Inside the Upstart that

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    A Hardback by Shelley Vishwajeet

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      View other formats and editions of THE INDIGO STORY: Inside the Upstart that by Shelley Vishwajeet

      Publisher: Rupa Publications India Pvt Ltd.
      Publication Date: 20/09/2018
      ISBN13: 9789353043551, 978-9353043551
      ISBN10: 9353043557
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      Description

      Book Synopsis
      The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputedeader both in terms of market share and profitability.ucidly written and sharply argued, this book highlights the company''s formative years as a fearless start-up and its evolution into one of India''s most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncoversittle-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time.So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?Uncover all this and much more in this captivating book.

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