Description

Book Synopsis
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

The Impact of Digitalization on Current Marketing

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    A Hardback by Luis Matosas–lópez

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      Book details

      Publisher Emerald Publishing
      Published 2/28/2024
      ISBN-13 9781837536870
      978-1837536870
      ISBN-10 1837536872
      Also in:
      Business, Finance & Law Business studies: general

      Description

      Book Synopsis
      Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

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