Description
Book SynopsisThe Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach.
Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students' most common sticking-points when learning and applying research methods.
Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.
Trade Review"A book like this is long overdue. Hands down, this is one of the clearest, easiest-to-understand research writing texts available. This is an excellent investment for students and professors alike. [...The] images reinforce
concepts in a simple, yet memorable way. [...] Perfect for almost any discipline including communications, public relations, advertising, or marketing."
Regina Luttrell, Syracuse University, USA, in Journalism & Mass Communication Educator October 2020
Table of Contents1. Getting Started 2. Understanding the Scientific Method 3. Finding Your Research Approach 4. Ethical Considerations 5. Picking Your Research Topic 6. Writing the Literature Review Section 7. Writing the Hypothesis and Research Question 8. Writing the Method Section 9. Writing the Results Section 10. Writing the Discussion and Conclusion Sections 11. Writing the Abstract 12. Formatting, References, and Appendices 13. Sharing Your Research
