Description

Book Synopsis

Master the art and science of using shameless propaganda for personal and social good.  

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.

Imagine if you could generate and leverage hype for positive purposesâlike legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.  

In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:

  • Attract attention from people that matter
  • Create a community of acolytes to further your cause
  • Create an atmosphere of curiosity and intrigue
  • Sell your message with the skill of a master
  • Create a step-by-step âœmanifestoâ

Citing the late

The Hype Handbook 12 Indispensable Success

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    £17.84

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    RRP £20.99 – you save £3.15 (15%)

    Order before 4pm today for delivery by Sat 20 Jun 2026.

    A Hardback by Michael Schein

    2 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Hype Handbook 12 Indispensable Success by Michael Schein

      Publisher: McGraw-Hill Education
      Publication Date: 09/02/2021
      ISBN13: 9781260470130, 978-1260470130
      ISBN10: 126047013X
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis

      Master the art and science of using shameless propaganda for personal and social good.  

      Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.

      Imagine if you could generate and leverage hype for positive purposesâlike legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.  

      In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:

      • Attract attention from people that matter
      • Create a community of acolytes to further your cause
      • Create an atmosphere of curiosity and intrigue
      • Sell your message with the skill of a master
      • Create a step-by-step âœmanifestoâ

      Citing the late

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