Description

Book Synopsis

A USA TODAY BESTSELLER

A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.

Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth.

  • Read the astounding memoir of a Mexican immigrant who worked his

    Table of Contents

    Acknowledgments vii

    Prologue: The House that Cheese Built ix

    Part I Castaway 1

    1 Death of the Transformer 3

    2 Desire More 19

    3 Create Opportunity 43

    Part II From Cheese Cutter to Factory Owner 67

    4 Learn to Pivot 69

    5 Doing Business with the Amish 89

    6 Say Cheese 97

    Part III Living the American Dream 111

    7 Expulsion and Reinvention 113

    8 Shooting Pigeons 141

    9 One Last Cheese 147

    Part IV Betrayal and Grace 165

    10 Big Money 167

    11 Betrayal 191

    12 Fighting for My Life 209

    13 Four Days in Court 219

    14 Prison Days and Finding Grace 233

    Epilogue: Key Lessons for Entrepreneurs 241

    About the Author 249

    Index 251

The House that Cheese Built

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    A Hardback by Miguel A. Leal

    10 in stock

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      Publisher: John Wiley & Sons Inc
      Publication Date: 21/08/2023
      ISBN13: 9781394184026, 978-1394184026
      ISBN10: 1394184026
      Also in:
      Autobiography: general Entrepreneurship / Start-ups

      Description

      Book Synopsis

      A USA TODAY BESTSELLER

      A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.

      Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth.

      • Read the astounding memoir of a Mexican immigrant who worked his

        Table of Contents

        Acknowledgments vii

        Prologue: The House that Cheese Built ix

        Part I Castaway 1

        1 Death of the Transformer 3

        2 Desire More 19

        3 Create Opportunity 43

        Part II From Cheese Cutter to Factory Owner 67

        4 Learn to Pivot 69

        5 Doing Business with the Amish 89

        6 Say Cheese 97

        Part III Living the American Dream 111

        7 Expulsion and Reinvention 113

        8 Shooting Pigeons 141

        9 One Last Cheese 147

        Part IV Betrayal and Grace 165

        10 Big Money 167

        11 Betrayal 191

        12 Fighting for My Life 209

        13 Four Days in Court 219

        14 Prison Days and Finding Grace 233

        Epilogue: Key Lessons for Entrepreneurs 241

        About the Author 249

        Index 251

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