Description

Book Synopsis
An exquisitely illustrated introduction to the gestural mark in the designed world, exploring the tension between marks, which are felt, and images and words, which are conceptual.

In The Hidden Factor, Steven Skaggs provides a beautifully illustrated and explained introduction to the mark—from those as physical as a scratch made by an animal, to those as accidental as a splatter of paint, to those as intentional as hand-drawn characters. Skaggs makes the case that, in the visual arts, gestures and mark-making operate on an equal level with image and word. While we might think of content as that which is communicated through text and images, Skaggs shows, through visual examples, that the gestural mark is often hidden within both images and the typographic forms that convey words.

By mapping different kinds of marks and showing how marks combine with image and word, The Hidden Factor explains that our desire for conceptual information suppresses

The Hidden Factor

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    RRP £27.00 – you save £4.05 (15%)

    Order before 4pm tomorrow for delivery by Tue 23 Jun 2026.

    A Hardback by Steven Skaggs

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      Publisher: MIT Press
      Publication Date: 11/21/2023 12:00:00 AM
      ISBN13: 9780262048569, 978-0262048569
      ISBN10: 0262048566

      Description

      Book Synopsis
      An exquisitely illustrated introduction to the gestural mark in the designed world, exploring the tension between marks, which are felt, and images and words, which are conceptual.

      In The Hidden Factor, Steven Skaggs provides a beautifully illustrated and explained introduction to the mark—from those as physical as a scratch made by an animal, to those as accidental as a splatter of paint, to those as intentional as hand-drawn characters. Skaggs makes the case that, in the visual arts, gestures and mark-making operate on an equal level with image and word. While we might think of content as that which is communicated through text and images, Skaggs shows, through visual examples, that the gestural mark is often hidden within both images and the typographic forms that convey words.

      By mapping different kinds of marks and showing how marks combine with image and word, The Hidden Factor explains that our desire for conceptual information suppresses

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