The Handbook of International Marketing Communications
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Paperback / softback by Sylvester O. Monye
Short Description:
This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level. Read more
Publisher: John Wiley and Sons LtdPublication Date: 13/11/1999
ISBN13: 9780631200918, 978-0631200918
ISBN10: 0631200916
Number of Pages: 312