Description

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

  • Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
  • Brings together state-of-the-art communication studies insights on corporate reputation
  • Identifies and addresses the lacunae in the research literature
  • Applies new theoretical frameworks to corporate reputation

The Handbook of Communication and Corporate Reputation

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£48.95

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Hardback by Craig E. Carroll

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Short Description:

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 17/05/2013
    ISBN13: 9780470670989, 978-0470670989
    ISBN10: 0470670983

    Number of Pages: 656

    Non Fiction , Dictionaries, Reference & Language

    Description

    With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

    • Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
    • Brings together state-of-the-art communication studies insights on corporate reputation
    • Identifies and addresses the lacunae in the research literature
    • Applies new theoretical frameworks to corporate reputation

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