Description
Book SynopsisRichard Morris is the course leader for the four product design based degree programmes at the University of Brighton, UK and leads the Brighton Creativity Centre, UK.
Table of Contents1. Product research Designing for people Case study: Tord Boontje Product requirements Case study: Jonathan Ive Defining needs Case study: Thomas Heatherwick Chapter summary and assignments 2. Product concepts Generating ideas Case study: Wayne Hemmingway Nurturing ideas Case study: Naoto Fukasawa Recognizing design trends Case study: Luigi Colani Chapter summary and assignments 3. Product development Concept selection Case study: Royal Philips Functionality Case study: d3O Form Case study: Matthew White Chapter summary and assignments 4. Production Pre-production Case study: Assa Ashuach Manufacturing Case study: Tom Dixon Operations Case study: Salter Chapter summary and assignments 5. Product launch Roll out Case study: Sir James Dyson Sales Case study: Vertu Chapter summary and assignments Conclusion Glossary Further Resources Further Reading Index
