Description
Book SynopsisIn this essential introduction to contemporary printed textile design, designer and educator Alex Russell explores creative and commercial studio practice, including:- developing sophisticated skills with image and colour- how to make effective use of context in your work- strategies for a career in designYou'll learn how history and technology shape print design, plus how to balance innovation with industry requirements, including fashion, home interiors, giftware and stationery. There's practical advice on developing a professional portfolio, and how good communication skills can get your work noticed. This updated edition includes expanded sections on digital design and social media, and their impact on portfolio development, manufacturing, and promotion, as well as advice on establishing an ethical, sustainable practice for the future.
Table of Contents1. An Overview of Printed Textile Design History The Digital Revolution Environmental and Ethical Issues Professional Contexts
2. The Creative Design Process The Brief Research, Development and Final Designs Colour Design Composition
3. Technology, Tools and Professional Practice Printing Technologies and Design Design Tools, Space and Process Professional Practice
4. Designing for the World Design and Industry Design and Global Issues Design and Communication
5. Design Style and Content Design Categories Colourways and Co-Ordinates Balancing Tradition and Innovation
6. Working as a Designer Building Collections Building Portfolios Building a Career Bibliography Glossary Acknowledgements
