Description
Book SynopsisThomas Werner, Assistant Professor at Parsons School for Design in New York, USA; Editor at Large for IRKmagazine, Paris; Former photography consultant for Reed Krakoff of Reed Krakoff and COACH; Thomas currently lectures internationally on Fashion, Photography, Education, and Contemporary Professional Practices. He has produced numerous international exhibitions and collaborative projects, recently leading a team that developed a media and literacy web site and resource center in five languages (Spanish, French, Russian, Arabic and English) for the United Nations Alliance of Civilizations/UNESCO. Thomas is a recurrent instructor at the United Nations Education First Summer School, and presents workshops on effective message development and communication on an international basis.
Trade ReviewThe Fashion Image is an essential resource for aspiring fashion photographers. Thomas presents vital, previously insider-only knowledge from both his own experience and that of internationally renowned industry leaders. He is uniquely qualified as an expert and educator in the field of fashion photography having worked and/or taught in every facet of the industry. His knowledge and passion know no bounds! * Lizzy Oppenheimer, Senior Photo Editor at InStyle *
A bible for students and photographers who want to understand the challenging and dynamic world of fashion photography. * Steve Tynan, University of Falmouth, UK *
As a former NYC fashion photographer with work published in over 50 international publications, I think this is one of the best books for those considering a career as a visual image maker in the fashion industry. * Mark Hamilton, Professor of Fine Arts, Winthrop University, USA *
A well-presented publication, with some inspirational and thought-provoking content. -- Sarah Cooper * Leeds Beckett University, UK *
Table of Contents1 The Image Wartime; Postwar; Space age; Counterculture; Punk and disco; Power dressing; A new millennium; Hipsters
2 Fashion Concepts Subculture; Narrative; Culture; Lifestyle; Identity; Street style; Fashion and social issues
3 The Team The Photographer’s Team; Your Core Team; The Styling Team; The Modeling Agency; Booking a Test Shoot or Job; Casting; The Producer and Photo Studio; Video/Motion; Photo Agency and Reps
4 The Client’s Team The Editorial Creative Team; Native Advertising, Branded Content, or Advertorial; Advertising Agencies; Fashion Design Firm – In House Creative Team
5 The Fashion Industry Design and market; Consumption and Sustainability; The Industry; The Fashion Shows; Fashion Houses and Firms; International Fashion Organizations – selected; Fashion Categories – selected
6 Developing a Shoot Concept Portfolio Shoots and tests; Mood boards; Sources of inspiration
7 Shoot Production Test Shoot; Editorial and Advertising; Bidding and Preproduction for Still Imagery and Motion; On set - Editorial and Advertising; Cover shoots and celebrities; Post production – still imagery; Payment; Fashion Film; Working with minors; Union and non union sets; Sound; Post production
8 Creative Working with a Model; Working with the Garment; Fashion Film and Camera Movement; Portfolios and Reels; Promotional Pieces
9 The Function of a Fashion Image in a Global Context The Language of a Generation; Audience; Cultural Portrayals; Cultural Representations of Beauty; Working Internationally – practical implications; Licensing images internationally; Image Use and Social Media
Assignments Further Resources Index
