Description
Book SynopsisThis book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.
Trade Review“A must-have for airline professionals … . a recommended handbook for people at all levels of airline management and required reading for RM scientists and analysts … . I wish a book such as Ben's had been available when I started my career. It not only nicely complements more academic books and articles in the vast RM and pricing literature but also provides a good look into a possible future as seen by an outstanding industry leader.” (Darius Walczak, Journal of Revenue and Pricing Management, Vol. 21, 2022)
Table of ContentsOrigins.- Airline Pricing.- The Airline Spill Model.- Revenue Management of the Base Fare.- Low-Cost Carriers and Impacts on Revenue Management.- Offer Management.- Competitive Revenue Management.- Agency Revenue Management.- The Last Frontier – Individual Seat Pricing.- Influence of Revenue Management on the Airline Business Process.- Artificial Intelligence and Emerging Technologies in Travel.- Future State.- Index.
