Description
Book SynopsisIn today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.
Table of ContentsAcknowledgments vii
Preface ix
A Dedication to Entrepreneurship and the Entrepreneurs of America xiii
About the Authors xv
About Ernst & Young’s Strategic Growth Markets xvii
The Ernst & Young Entrepreneur of the Year Program xix
PART I The Purpose of a Business Plan
Chapter One The Business Plan 5
Chapter Two Who Reads the Business Plan? 21
Chapter Three Legal Forms of a Business 37
Chapter Four Due Diligence 57
PART II An In-Depth Look at a Business Plan
Chapter Five Contents 69
Chapter Six Executive Summary 71
Chapter Seven General Company Description 79
Chapter Eight Products and Services 83
Chapter Nine Marketing Plan 91
Chapter Ten Operational Plan 125
Chapter Eleven Management and Organization 143
Chapter Twelve Major Milestones 169
Chapter Thirteen Structure and Capitalization 173
Chapter Fourteen Financial Plan 183
Chapter Fifteen Confidentiality Agreements 211
Chapter Sixteen Further Considerations 213
PART III Other Resources for Entrepreneurs
Chapter Seventeen Resources for Entrepreneurs 223
Chapter Eighteen Conclusion 225
Index 227
