Description

Book Synopsis

The Entrepreneurâs Odyssey is an authentic window into what it really takes to turn an idea into a viable startup. It is both an essential how-to guide for would-be startup founders as well as an entertaining novel for the startup curious.

This textbook-as-novel has fictional first-time entrepreneur Marcus Williams recount his journey from would-be founder with a half-formed idea to a funded startup. His mentor, Jason Murath, a seasoned angel investor, guides Marcus step by step through customer discovery, validating and refining the product, market sizing, etc., all the way through closing his first round of financing.

There has never been a more fun â and effective! â way to learn how to build a startup.

The Entrepreneurs Odyssey

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    A Paperback by Andrew Ackerman

    £26.99

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    Order before 4pm today for delivery by Thu 24 Sep 2026.

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      Book details

      Publisher Taylor & Francis
      Published 6/17/2025
      ISBN-13 9781032883540
      978-1032883540
      ISBN-10 1032883545
      Also in:
      Business, Finance & Law Small businesses and self-employment

      Description

      Book Synopsis

      The Entrepreneurâs Odyssey is an authentic window into what it really takes to turn an idea into a viable startup. It is both an essential how-to guide for would-be startup founders as well as an entertaining novel for the startup curious.

      This textbook-as-novel has fictional first-time entrepreneur Marcus Williams recount his journey from would-be founder with a half-formed idea to a funded startup. His mentor, Jason Murath, a seasoned angel investor, guides Marcus step by step through customer discovery, validating and refining the product, market sizing, etc., all the way through closing his first round of financing.

      There has never been a more fun â and effective! â way to learn how to build a startup.

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