Description

Book Synopsis

The Entrepreneurâs Odyssey is an authentic window into what it really takes to turn an idea into a viable startup. It is both an essential how-to guide for would-be startup founders as well as an entertaining novel for the startup curious.

This textbook-as-novel has fictional first-time entrepreneur Marcus Williams recount his journey from would-be founder with a half-formed idea to a funded startup. His mentor, Jason Murath, a seasoned angel investor, guides Marcus step by step through customer discovery, validating and refining the product, market sizing, etc., all the way through closing his first round of financing.

There has never been a more fun â and effective! â way to learn how to build a startup.

The Entrepreneurs Odyssey

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    £26.99

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    Order before 4pm tomorrow for delivery by Tue 7 Jul 2026.

    A Paperback by Andrew Ackerman

    1 in stock

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      Publisher: Taylor & Francis
      Publication Date: 6/17/2025
      ISBN13: 9781032883540, 978-1032883540
      ISBN10: 1032883545
      Also in:
      Business, Finance & Law Small businesses and self-employment

      Description

      Book Synopsis

      The Entrepreneurâs Odyssey is an authentic window into what it really takes to turn an idea into a viable startup. It is both an essential how-to guide for would-be startup founders as well as an entertaining novel for the startup curious.

      This textbook-as-novel has fictional first-time entrepreneur Marcus Williams recount his journey from would-be founder with a half-formed idea to a funded startup. His mentor, Jason Murath, a seasoned angel investor, guides Marcus step by step through customer discovery, validating and refining the product, market sizing, etc., all the way through closing his first round of financing.

      There has never been a more fun â and effective! â way to learn how to build a startup.

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