Description
Book SynopsisThis revised edition of the best-selling book The Entrepreneur includes four new chapters that are relevant to today's entrepreneurs and marketplace. is essential reading for anyone who wants to know what it takes to be a successful entrepreneur.
Table of ContentsPreface xi
Introduction 1
Find a Vacuum and Fill it 17
Do Your Homework 29
You Won't be Committed if You're not Having Fun 39
Work Hard, Play Hard 47
Work with Other People's Brains 55
Set Goals (but go easy on the "Vision" thing) 65
Trust Your Intuition 73
Reach for the Sky (at least once) 83
Learn to Sell 93
Become a Leader 103
Recognize a Failure and Move on 113
Make the Most of Lucky Breaks 123
Embrace Change as a Way of Life 131
Develop Your Contacts 143
Use Your Time Wisely 153
Measure for Measure 161
Don't Put up with Mediocrity 173
Chase Quality, Not Dollars 183
Act Quickly in a Crisis 191
After a Fall, Get Back in the Saddle Quickly 201
Fight the Good Fight (especially those that you can win): Pizza Wars - Act I 213
People Build Brands, Brands do not Build People: Pizza Wars - Act II 223
Be Prepared for Anything: The September 11 Rule 237
Reinvent Yourself: Onwards and Upwards 247
Be Content 263
Chronology 273
Bibliography 277
Index 279
