Description

This research review, written by two pioneers of e-commerce, discusses thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include evaluation of the benefit to consumers of competition and product variety online, examination of auctions and reputational feedback mechanisms designed to mitigate informational asymmetries in online markets, and the debate on digital property rights including privacy, piracy and the open source movement. The review provides a thoughtful and accessible consideration of the subject of e-commerce, invaluable to scholars and practitioners alike.

The Economics of E-Commerce

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£343.00

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Hardback by Michael R. Baye , John Morgan

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This research review, written by two pioneers of e-commerce, discusses thirty of the most important papers written in the fields... Read more

    Publisher: Edward Elgar Publishing Ltd
    Publication Date: 28/10/2016
    ISBN13: 9781785361401, 978-1785361401
    ISBN10: 1785361406

    Number of Pages: 776

    Non Fiction , Business, Finance & Law

    Description

    This research review, written by two pioneers of e-commerce, discusses thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include evaluation of the benefit to consumers of competition and product variety online, examination of auctions and reputational feedback mechanisms designed to mitigate informational asymmetries in online markets, and the debate on digital property rights including privacy, piracy and the open source movement. The review provides a thoughtful and accessible consideration of the subject of e-commerce, invaluable to scholars and practitioners alike.

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