The Economics of Advertising

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Hardback by Kyle Bagwell Short Description:

This book brings together over thirty of the most influential previously published articles on the economics of advertising. Topics covered... Read more

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Publisher: Edward Elgar Publishing Ltd
Publication Date: 26/09/2001
ISBN13: 9781840643848, 978-1840643848
ISBN10: 1840643846

Number of Pages: 712

Non Fiction , Business, Finance & Law