Description

Book Synopsis
Using contemporary examples from American and global media companies, this book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms.

Trade Review
"Picard nicely covers traditional media with respect to both economics and finance and addresses many aspects of digital media." -Choice

The Economics and Financing of Media Companies

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    A Hardback by Robert G. Picard

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      Publisher: Fordham University Press
      Publication Date: 24/05/2011
      ISBN13: 9780823232567, 978-0823232567
      ISBN10: 0823232565

      Description

      Book Synopsis
      Using contemporary examples from American and global media companies, this book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms.

      Trade Review
      "Picard nicely covers traditional media with respect to both economics and finance and addresses many aspects of digital media." -Choice

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