Description

Book Synopsis
Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

Trade Review
"Picard nicely covers traditional media with respect to both economics and finance and addresses many aspects of digital media." -Choice

The Economics and Financing of Media Companies

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    A Paperback by Robert G. Picard

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      Publisher: ME - Fordham University Press
      Publication Date: 5/24/2011 12:00:00 AM
      ISBN13: 9780823232574, 978-0823232574
      ISBN10: 0823232573
      Also in:
      Economics, Finance, and Business Media, entertainment, information

      Description

      Book Synopsis
      Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

      Trade Review
      "Picard nicely covers traditional media with respect to both economics and finance and addresses many aspects of digital media." -Choice

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