Description

Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

The Economics and Financing of Media Companies

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Paperback by Robert G. Picard

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Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting... Read more

    Publisher: ME - Fordham University Press
    Publication Date: 5/24/2011 12:00:00 AM
    ISBN13: 9780823232574, 978-0823232574
    ISBN10: 0823232573

    Number of Pages: 286

    Not Just Books , Stationery

    Description

    Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

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