Description

Book Synopsis
This study explores how magazines became the first mass medium in the USA and how they expressed a new American culture built on dreams of a better future. The author argues that the birth of the popular magazine at the turn of the 20th century laid the foundations of the modern consumer culture.

The Dream of a New Social Order

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    A Hardback by Matthew Schneirov

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      Publisher: Columbia University Press
      Publication Date: 27/10/1994
      ISBN13: 9780231082907, 978-0231082907
      ISBN10: 0231082908
      Also in:
      Media, entertainment, information Social and cultural history Media studies

      Description

      Book Synopsis
      This study explores how magazines became the first mass medium in the USA and how they expressed a new American culture built on dreams of a better future. The author argues that the birth of the popular magazine at the turn of the 20th century laid the foundations of the modern consumer culture.

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