Description
Book SynopsisJohn and Horace Dodge changed the face of the automotive market in 1914 by introducing their own car. This book details the brothers’ lives and influence on automotive manufacturing and marketing trends and their civic contributions to Detroit, their hiring of African Americans and women, and their charitable contributions to local organisations.
Trade ReviewThe critical importance of John and Horace Dodge, from their childhood in Niles to their company's merger with the Chrysler Corporation in 1928, is illustrated in this well-researched automotive history." - Mary Jane Happy, Heritage Newspapers
"Written by Professor Charles K. Hyde, who last year brought us the acclaimed history of Chrysler, Riding the Roller Coaster. Hyde leaves no stone unturned in his chronicle of two of the industry's most important pioneers. Thoroughly researched, the focus is squarely on the men, their contributions, and the legacy they have given to the auto world." -
Old Cars Magazine"Charles Hyde has written a scholarly but very accessible account of the personal histories, manufacturing operations, and legacy of John and Horace Dodge. The book is carefully documented and contains useful endnotes and numerous illustrations including cartoons, product advertisements, and photos of factories, cars, yachts, and mansions. Charles Hyde concludes this informative work with thoughtful remarks on the previously overlooked legacy of the Dodge brothers, their company, and their motor cars." -
Michigan Historical Review"True, the Dodge brothers and their company were historically important because of their contributions to rise of Ford and then Chrysler. But Hyde makes it clear that the Dodge brothers were very important manufacturers in their own right. He has written the definitive history of both the men and their firm." - Larry D. Lankton, Michigan Technological University
