Description
Book SynopsisIt is the authors' belief that every individual is their own brand and in turn, every career is a business. For students, understanding the different disciplines commonly taught in a College of Business are essential to their career path choices.
The Disciplines of Business: Every Career Is a Business provides the reader with practical guidance and insight into the following College Programs:
- Economics
- Finance
- Accounting
- Marketing
- Management
- Informatics
- Healthcare Administration
Choosing a career is a large decision for anyone. As the expected knowledge needed to work in a business career has evolved over time, the need for students to get a jumpstart on understanding what each discipline will provide them has never been more pertinent. This book is designed for students to begin thinking about each discipline as a potential career and allow them to gain a better understanding of each.
This book is ideal for classes that introduce business and the core disciplines of a business degree.
Table of Contents
- CHAPTER 1 Economics
- The History of Currency
- Types of Economic Systems
- Supply and Demand
- Business Terminology
- CHAPTER 2 Finance
- Introduction
- Understanding the Functions of Money in Business
- The Financial System
- Discuss Financial Markets and Investments
- Types of Investments
- Explain the Role of Strategic Planning in Financial Management
- Describe Strategic Planning
- The Strategic Planning Process
- Define the Organization's Vision and Mission Statement
- Assess the Organization's Competitive Position
- Set Organizational Goals and Objectives
- Create Strategies for Attaining and Sustaining a Competitive Advantage
- Develop an Action Plan for Implementing the Strategies
- Monitoring the Strategic Plan
- Open for Business in the Real World
- Chapter Summary
- Discussion Questions
- Business Terminology
- References
- CHAPTER 3 Accounting
- The Language of Business
- GAAP Accounting Terms
- The Accounting Equation
- Financial Statement
- Journal Entries
- Debits and Credits
- Systems of Accounting
- Taxes
- Business Terminology
- CHAPTER 4 Marketing
- Introduction
- Marketing Your Products and Services
- Marketing Terminology
- The Marketing Research Process
- The Four P's of Marketing
- Product Life Cycle (PLC)
- Digital Marketing
- Wrapping Up…
- Business Terminology
- Discussion Questions
- Learning Activities
- CHAPTER 5 Management
- What is Management?
- Basic Management Functions
- Management Skills
- Vision and Mission Statements
- Planning
- Management Versus Leadership
- Leadership
- Types of Leadership
- Management Communication
- Human Resource Management
- Role of HR in Organizations
- Employee Recruitment
- Selection
- Training
- Retention
- Evaluation
- Wrapping Up…
- Business Terminology
- Discussion Questions
- Learning Activities
- Case Study: To unionize or not to unionize?
- CHAPTER 6 Informatics
- The History of the Future
- What is a Computer?
- The Language of a Computer
- Business Applications
- Business Terminology
- Citations
- CHAPTER 7 Healthcare Administration
- Understanding Finance
- Unique Aspects of Healthcare Finance
- Role of Finance in Healthcare Organizations
- Levels of Care
- What Is Long-Term Care?
- Long-Term Care Services and Providers
- Paying for Long-Term Care
- Business Terminology
