Description
Book SynopsisRaj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy—asking not simply what does someone want, but
why they want it—in order to achieve transformative results.
Trade ReviewEvery commerce business today needs to build the DNA of a technology company.
The Digital Seeker shows how businesses can practically create technology-led shopping experiences that get to the heart of what consumers seek. -- Niraj Shah, CEO and cofounder, Wayfair
I've had the privilege of learning from the playbooks of strong Silicon Valley founders at companies like AirBnB, Pinterest, and Instacart. Raj K. De Datta puts his finger on the heart of digital disruptors—meeting deeply unmet consumer needs by delivering what they seek, rather than just what they say. -- Jeff Jordan, general partner, Andreesen Horowitz
Just as we at Khan Academy designed an online student-led experience, Raj K. De Datta explains how all digital organizations can design a seeker-led experience.
The Digital Seeker illuminates the promise of an accessible, individualized internet age. -- Sal Khan, founder, Khan Academy
The Digital Seeker leads business to a new level in the experience economy. Customers today desire more than mere products or services—they want an experience.
The Digital Seeker shows how business can create that experience online in a way that gets to the heart of what individual people seek. -- B. Joseph Pine II, coauthor of
The Experience Economy: Competing for Customer Time, Attention, and MoneyWhen the digital team gathers, team members come from different worlds—technology, marketing, finance, and products.
The Digital Seeker gives that team a common text to win together. -- Andy Main, CEO, Ogilvy
In
The Digital Seeker, Raj K. De Datta has provided what companies need most: A playbook, with concrete advice, on how organizations can build essential digital habits. Raj has lived this advice, has used it to build a massive company, and—most important—he draws on case studies from dozens of firms to show you where the future is going and what you need to succeed. This is essential reading for every CEO, entrepreneur, and digital thought leader—and a fantastic guide to building organizations that will thrive. -- Charles Duhigg, best-selling author of
The Power of Habit and
Smarter Faster BetterThe Digital Seeker is an exceptionally well-written and frank work about what it takes to succeed in a digital business. De Datta focuses not on the technical details of the digital world, but on the human side of what it takes to pull together a team and a strategy for digital services. He is generous in sharing previously developed solutions to clients’ problems as examples of best-practice problem-solving. -- J. Robert Rossman, dean emeritus, Illinois State University, and coauthor of
Designing ExperiencesTable of ContentsIntroduction: Embrace the Winning Formula
1. Break Online/Offline Boundaries
2. Put the Seeker at the Center
3. Swap Customers for Seekers
4. Harness the Three As
5. Build Your Digital Dreams; Don’t Buy Them
6. Design for Disaster
7. Recast Your Team to Ship
8. Create Your Money-Making Architecture
9. The Winning B2B Experience
10. Max Out the R0
Acknowledgments
Index
