Description

Book Synopsis


Trade Review
“The book offers a timely and original contribution to an understanding of the current, highly managed transformation of the globally differentiated access to media content. Secular convincingly argues that in many respects the NBA is a frontrunner regarding its global media strategies and thus--similar to Netflix for fictional content--can be taken as a lens into the wider marketization and mediatization of sport in a global multi-platform environment.”--Markus Stauff, University of Amsterdam

Table of Contents
Acknowledgments

Introduction: The International House of Hoops

  1. The Court: Event Production, Streaming Television, and the Glocalization of Live Sport
  2. The Venue: Silicon Valley, Public Finance, and the Arena as Media Platform
  3. The Wires: Dark Fiber, Satellites, and the Global Infrastructures of Streaming Sport
  4. The Office: The NBA’s Executive Operation as a Global Media Empire
  5. The Couch: At-Home Sport Spectatorship and the Multiplatform Viewing Environment
Conclusion: The House That Hoops Built

Notes

Index

The Digital NBA How the Worlds Savviest League

    Product form

    A Hardback by Steven Secular

    £77.35

    Includes FREE delivery

    RRP £91.00 – you save £13.65 (15%)

    Order before 4pm tomorrow for delivery by Sat 17 Oct 2026.

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Digital NBA How the Worlds Savviest League by Steven Secular

      Book details

      Publisher University of Illinois Press
      Published 20 June 2023
      ISBN-13 9780252045202
      978-0252045202
      ISBN-10 0252045203
      Also in:
      Media, entertainment, information Basketball

      Description

      Book Synopsis


      Trade Review
      “The book offers a timely and original contribution to an understanding of the current, highly managed transformation of the globally differentiated access to media content. Secular convincingly argues that in many respects the NBA is a frontrunner regarding its global media strategies and thus--similar to Netflix for fictional content--can be taken as a lens into the wider marketization and mediatization of sport in a global multi-platform environment.”--Markus Stauff, University of Amsterdam

      Table of Contents
      Acknowledgments

      Introduction: The International House of Hoops

      1. The Court: Event Production, Streaming Television, and the Glocalization of Live Sport
      2. The Venue: Silicon Valley, Public Finance, and the Arena as Media Platform
      3. The Wires: Dark Fiber, Satellites, and the Global Infrastructures of Streaming Sport
      4. The Office: The NBA’s Executive Operation as a Global Media Empire
      5. The Couch: At-Home Sport Spectatorship and the Multiplatform Viewing Environment
      Conclusion: The House That Hoops Built

      Notes

      Index

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account