Description
Book SynopsisTable of ContentsIntroduction vii
Chapter 1 How Customer Education Transforms Prospects to Champions 1
Chapter 2 Customer Education as a Catalyst for Business Growth 7
Chapter 3 Step 1: Maximize Impact by Aligning Customer Education to Business Goals 19
Chapter 4 Step 2: Motivate Customers by Curating Their Path to Awesome 39
Chapter 5 Step 3: Personalize Learning by Focusing on What Your Customers Need to Know 51
Chapter 6 Step 4: Execute Your Strategy Flawlessly with a Development Plan 63
Chapter 7 Step 5: Video or Course? Choosing the Right Content Format for the Job 77
Chapter 8 Step 6: Make Content Engaging and Efficient for the Busy Customer 95
Chapter 9 Step 7: Who Trains the Trainers? Transforming Your Team into Experts 111
Chapter 10 Step 8: Design Learning Experiences That Lead to Behavioral Change 127
Chapter 11 Step 9: Make Sure Your Customers Consume Your Content 141
Chapter 12 Step 10: Did It Work? Measuring the Success of Your Content 157
Chapter 13 Step 11: Actionable Strategies to Improve Your Content 171
Chapter 14 Step 12: Demonstrate the ROI of Customer Education 187
Chapter 15 Your Roadmap to High-Performance Customer Education 199
Chapter 16 Looking Ahead: The Future of Customer Education 209
Acknowledgments 217
About the Authors 221
Index 223
