Description

Book Synopsis
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between.

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

The Business of Design: Balancing Creativity and

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    Order before 4pm today for delivery by Tue 7 Jul 2026.

    A Hardback by Keith Granet

    10 in stock

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      View other formats and editions of The Business of Design: Balancing Creativity and by Keith Granet

      Publisher: Princeton Architectural Press
      Publication Date: 22/07/2021
      ISBN13: 9781616899981, 978-1616899981
      ISBN10: 1616899980
      Also in:
      Graphic design

      Description

      Book Synopsis
      The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between.

      Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

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