Description
Book SynopsisThe British Newspaper Industry sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems by drawing on a variety of techniques and practices successfully used in other industries.
Trade Review"John Hill has written quite a brilliant book on the state of the British newspaper industry. This lucid, informed and thought-provoking study takes a much needed look at one of our major cultural institutions. A comprehensive and intelligent account that readers will love." - John Hassard, The University of Manchester, UK
Table of ContentsIntroduction
1. What Explains the Persistence of a Local Press?
2. Communities and their Media
3. Communities – What They Are!
4. The History of a Crisis Internal Factors
5. The History of a Crisis External Factors
6. The Present State of Play
7. Newspapers in Decline
8. The Growth of Alternative Media
9. Anticipating the Future
10. Transitioning to a New Order
11. Generic Strategies
12. Strategies for a Turbulent Future
13. Mechanisms of Local Media
14. Newspaper Production
15. Digital Printing
16. Marketing Advertising Space
17. Marketing the Product
18. Resource Partitioning
19. Value Activities
20. Measuring the Field
21. ...Endgame?
