Description

Book Synopsis
The world s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce.

Table of Contents

Foreword ix
Sir Richard Branson

Preface xi

Introduction: Profit from Tomorrow’s Bottom Line 1

1 Adopt the Right Aspirations 23

2 Create New Corporate Structures 39

3 Apply True Accounting Principles 55

4 Calculate True Returns 71

5 Embrace Well-Being 87

6 Level the Playing Field 107

7 Pursue Full Transparency 123

8 Redefine Education 143

9 Learn from Nature’s Model 167

10 Keep the Long Run in Mind 179

Conclusion: Get Ready to BreakThrough 193

Notes 211

Acknowledgments 229

About the Authors 235

Index 239

The Breakthrough Challenge

Product form

£17.59

Includes FREE delivery

RRP £21.99 – you save £4.40 (20%)

Order before 4pm today for delivery by Tue 6 Jan 2026.

A Hardback by John Elkington, Jochen Zeitz, Sir Richard Branson

15 in stock


    View other formats and editions of The Breakthrough Challenge by John Elkington

    Publisher: John Wiley & Sons Inc
    Publication Date: 02/09/2014
    ISBN13: 9781118539699, 978-1118539699
    ISBN10: 1118539699
    Also in:
    Business, Finance & Law Management and management techniques

    Description

    Book Synopsis
    The world s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce.

    Table of Contents

    Foreword ix
    Sir Richard Branson

    Preface xi

    Introduction: Profit from Tomorrow’s Bottom Line 1

    1 Adopt the Right Aspirations 23

    2 Create New Corporate Structures 39

    3 Apply True Accounting Principles 55

    4 Calculate True Returns 71

    5 Embrace Well-Being 87

    6 Level the Playing Field 107

    7 Pursue Full Transparency 123

    8 Redefine Education 143

    9 Learn from Nature’s Model 167

    10 Keep the Long Run in Mind 179

    Conclusion: Get Ready to BreakThrough 193

    Notes 211

    Acknowledgments 229

    About the Authors 235

    Index 239

    Recently viewed products

    © 2025 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account