Description

Book Synopsis
The world s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce.

Table of Contents

Foreword ix
Sir Richard Branson

Preface xi

Introduction: Profit from Tomorrow’s Bottom Line 1

1 Adopt the Right Aspirations 23

2 Create New Corporate Structures 39

3 Apply True Accounting Principles 55

4 Calculate True Returns 71

5 Embrace Well-Being 87

6 Level the Playing Field 107

7 Pursue Full Transparency 123

8 Redefine Education 143

9 Learn from Nature’s Model 167

10 Keep the Long Run in Mind 179

Conclusion: Get Ready to BreakThrough 193

Notes 211

Acknowledgments 229

About the Authors 235

Index 239

The Breakthrough Challenge

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    A Hardback by John Elkington, Jochen Zeitz, Sir Richard Branson

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      Book details

      Publisher John Wiley & Sons Inc
      Published 2 September 2014
      ISBN-13 9781118539699
      978-1118539699
      ISBN-10 1118539699
      Also in:
      Business, Finance & Law Management and management techniques

      Description

      Book Synopsis
      The world s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce.

      Table of Contents

      Foreword ix
      Sir Richard Branson

      Preface xi

      Introduction: Profit from Tomorrow’s Bottom Line 1

      1 Adopt the Right Aspirations 23

      2 Create New Corporate Structures 39

      3 Apply True Accounting Principles 55

      4 Calculate True Returns 71

      5 Embrace Well-Being 87

      6 Level the Playing Field 107

      7 Pursue Full Transparency 123

      8 Redefine Education 143

      9 Learn from Nature’s Model 167

      10 Keep the Long Run in Mind 179

      Conclusion: Get Ready to BreakThrough 193

      Notes 211

      Acknowledgments 229

      About the Authors 235

      Index 239

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