Description

Book Synopsis
Michael Goldhaber, writing in Wired, said, If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder.

Again: the white collar job as now configured is doomed. Soon. (Downsizing in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The bureaucrat on the finance staff is de facto faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects th

The Brand You 50 Or Fifty Ways to Transform

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    A Hardback by Tom Peters

    10 in stock

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      Publisher: Alfred A. Knopf
      Publication Date: 21/09/1999
      ISBN13: 9780375407727, 978-0375407727
      ISBN10: 0375407723
      Also in:
      Management and management techniques

      Description

      Book Synopsis
      Michael Goldhaber, writing in Wired, said, If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder.

      Again: the white collar job as now configured is doomed. Soon. (Downsizing in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.

      A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The bureaucrat on the finance staff is de facto faceless, plugging away, passing papers.

      But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects th

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