Description

Book Synopsis

Wonderful book which I couldn''t put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022

The Brand Book: An insider’s guide to brand

    Product form

    A Paperback / softback by Daryl Fielding

    £17.00

    Includes FREE delivery

    RRP £20.00 – you save £3.00 (15%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Laurence King Publishing
      Published 6 October 2022
      ISBN-13 9781529420173
      978-1529420173
      ISBN-10 1529420172
      Also in:
      Business, Finance & Law Advertising Brands and branding Business strategy

      Description

      Book Synopsis

      Wonderful book which I couldn''t put down. - Charlie Marshall, CEO & Founder, Loaf
      A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
      This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
      The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
      *A number one bestseller in branding and logo design* November 2022

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