Description

Book Synopsis
Sun Tzu’s classic strategies are the perfect fit for equipping the small business to prevail over their larger competitors.

Table of Contents

CONTENTS

Acknowledgmentsix

Introduction1

PART 1--SEIZE THE ADVANTAGE WITH SUN TZU

1.About Sun Tzu and The Art of War9

2.The Power of Applying The Art of War

for Small Business13

PART 2--UNDERSTANDING: ESSENTIAL SUN TZU

3.Understand Yourself27

4.Understand the Enemy47

5.Understand the Market59

6.Sun Tzu for Customers and Business Alliances73

PART 3--PRINCIPLES FOR THE BATTLEFIELD

7.Embody the General89

8.Perseverance103

9.Focus 113

10.Unity125

PART 4--ADVANCED SUN TZU:

STRATEGY FOR YOUR SMALL BUSINESS

11.Maneuvering 139

12.Adaptation153

13.Spirit163

14.Deception177

15.Sun Tzu and the Future of Your Business197

Appendix: Key Sun Tzu Passages for Small Business203

Notes207

Bibliography215

Index219

The Art of War for Small Business Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

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    Order before 4pm today for delivery by Thu 25 Jun 2026.

    A Paperback by Becky Sheetz-Runkle

    15 in stock

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      View other formats and editions of The Art of War for Small Business Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu by Becky Sheetz-Runkle

      Publisher: Amacom
      Publication Date: 6/11/2014 12:00:00 AM
      ISBN13: 9780814433812, 978-0814433812
      ISBN10: 0814433812

      Description

      Book Synopsis
      Sun Tzu’s classic strategies are the perfect fit for equipping the small business to prevail over their larger competitors.

      Table of Contents

      CONTENTS

      Acknowledgmentsix

      Introduction1

      PART 1--SEIZE THE ADVANTAGE WITH SUN TZU

      1.About Sun Tzu and The Art of War9

      2.The Power of Applying The Art of War

      for Small Business13

      PART 2--UNDERSTANDING: ESSENTIAL SUN TZU

      3.Understand Yourself27

      4.Understand the Enemy47

      5.Understand the Market59

      6.Sun Tzu for Customers and Business Alliances73

      PART 3--PRINCIPLES FOR THE BATTLEFIELD

      7.Embody the General89

      8.Perseverance103

      9.Focus 113

      10.Unity125

      PART 4--ADVANCED SUN TZU:

      STRATEGY FOR YOUR SMALL BUSINESS

      11.Maneuvering 139

      12.Adaptation153

      13.Spirit163

      14.Deception177

      15.Sun Tzu and the Future of Your Business197

      Appendix: Key Sun Tzu Passages for Small Business203

      Notes207

      Bibliography215

      Index219

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