Description
Book SynopsisThere isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
Trade ReviewOn nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's ... Almost like visiting an IDEO workshop in person * Wired *
In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case ... Practical, clearly written, and highly detailed * USA Today *
Tom Kelley has unlocked the magic box of innovation for corporate America ... If you're trying to create product lust, The Art of Innovation shows you how to do it -- Bruce Nussbaum * BusinessWeek *
