Description
Book SynopsisUnorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of unreasonable thinking has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy.
Table of ContentsForeword MICHAEL BLOOMBERG ix
Acknowledgments xiii
1 The Art of Being Unreasonable 1
2 Why Not? The Powerful Question 7
3 Forget Conventional Wisdom 14
4 Do Your Homework No Matter How Much Time It Takes 23
5 The Value of Being Second 31
6 How to Work 24/7 and Still Get 8 Hours of Sleep 38
7 Bright and Young Is a Winning Combination 44
8 Risk 53
9 How to Get Results 58
10 Leverage 64
11 Marketing 71
12 Investing 79
13 Negotiation 85
14 The Logic of Being Logical 94
15 I Ain't Nothing but a Hound Dog 100
16 Is That the Best You Can Do? Motivating People by Challenging Them 109
17 Competition 116
18 It's Better to Be Respected Than Loved 124
19 Giving Back 133
20 Education: Never Let a Crisis Go to Waste 139
21 The Unreasonableness of Art and Artists 147
22 Reflections and Second Thoughts 156
Appendix Eli Broad Career Highlights 166
Index 178
