Description

Book Synopsis


Table of Contents

Preface xi

Acknowledgments xv

Part I The Foundation of Analytics 1

Chapter 1 Analytics Overview 3

Chapter 2 The People of Analytics 38

Chapter 3 Organizational Context for Analytics 68

Chapter 4 Data Strategy, Platforms, and Architecture 95

Part II Analytics Lifecycle Best Practices 127

Chapter 5 The Analytics Lifecycle Toolkit 129

Chapter 6 Problem Framing 148

Chapter 7 Data Sensemaking 185

Chapter 8 Analytics Model Development 218

Chapter 9 Results Activation 266

Chapter 10 Analytics Product Management 301

Part III Sustaining Analytics Success 349

Chapter 11 Actioning Analytics 351

Chapter 12 Core Competencies for Analytics Teams 386

Chapter 13 The Future of Analytics 424

About the Author 433

About the Companion Web Site 435

Index 437

The Analytics Lifecycle Toolkit A Practical Guide

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A Hardback by Gregory S. Nelson

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    View other formats and editions of The Analytics Lifecycle Toolkit A Practical Guide by Gregory S. Nelson

    Publisher: John Wiley & Sons Inc
    Publication Date: 15/05/2018
    ISBN13: 9781119425069, 978-1119425069
    ISBN10: 1119425069

    Description

    Book Synopsis


    Table of Contents

    Preface xi

    Acknowledgments xv

    Part I The Foundation of Analytics 1

    Chapter 1 Analytics Overview 3

    Chapter 2 The People of Analytics 38

    Chapter 3 Organizational Context for Analytics 68

    Chapter 4 Data Strategy, Platforms, and Architecture 95

    Part II Analytics Lifecycle Best Practices 127

    Chapter 5 The Analytics Lifecycle Toolkit 129

    Chapter 6 Problem Framing 148

    Chapter 7 Data Sensemaking 185

    Chapter 8 Analytics Model Development 218

    Chapter 9 Results Activation 266

    Chapter 10 Analytics Product Management 301

    Part III Sustaining Analytics Success 349

    Chapter 11 Actioning Analytics 351

    Chapter 12 Core Competencies for Analytics Teams 386

    Chapter 13 The Future of Analytics 424

    About the Author 433

    About the Companion Web Site 435

    Index 437

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