Description

Book Synopsis


Table of Contents

Preface xi

Acknowledgments xv

Part I The Foundation of Analytics 1

Chapter 1 Analytics Overview 3

Chapter 2 The People of Analytics 38

Chapter 3 Organizational Context for Analytics 68

Chapter 4 Data Strategy, Platforms, and Architecture 95

Part II Analytics Lifecycle Best Practices 127

Chapter 5 The Analytics Lifecycle Toolkit 129

Chapter 6 Problem Framing 148

Chapter 7 Data Sensemaking 185

Chapter 8 Analytics Model Development 218

Chapter 9 Results Activation 266

Chapter 10 Analytics Product Management 301

Part III Sustaining Analytics Success 349

Chapter 11 Actioning Analytics 351

Chapter 12 Core Competencies for Analytics Teams 386

Chapter 13 The Future of Analytics 424

About the Author 433

About the Companion Web Site 435

Index 437

The Analytics Lifecycle Toolkit A Practical Guide

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    A Hardback by Gregory S. Nelson

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      View other formats and editions of The Analytics Lifecycle Toolkit A Practical Guide by Gregory S. Nelson

      Publisher: John Wiley & Sons Inc
      Publication Date: 15/05/2018
      ISBN13: 9781119425069, 978-1119425069
      ISBN10: 1119425069

      Description

      Book Synopsis


      Table of Contents

      Preface xi

      Acknowledgments xv

      Part I The Foundation of Analytics 1

      Chapter 1 Analytics Overview 3

      Chapter 2 The People of Analytics 38

      Chapter 3 Organizational Context for Analytics 68

      Chapter 4 Data Strategy, Platforms, and Architecture 95

      Part II Analytics Lifecycle Best Practices 127

      Chapter 5 The Analytics Lifecycle Toolkit 129

      Chapter 6 Problem Framing 148

      Chapter 7 Data Sensemaking 185

      Chapter 8 Analytics Model Development 218

      Chapter 9 Results Activation 266

      Chapter 10 Analytics Product Management 301

      Part III Sustaining Analytics Success 349

      Chapter 11 Actioning Analytics 351

      Chapter 12 Core Competencies for Analytics Teams 386

      Chapter 13 The Future of Analytics 424

      About the Author 433

      About the Companion Web Site 435

      Index 437

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