Description

Book Synopsis
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Table of Contents
Foreword PART 1: AN INTRODUCTION TO THE RETAIL VALUE PROPOSITION 1 Crafting Value 2 Segmentation and Differentiation PART 2: THE SHOPPING ENVIRONMENT 3 Locations and Formats 4 Inside the Store 5 Omnichannel Retailing PART 3: PRODUCT SELECTION 6 Buying and Merchandise Management 7 Category Management PART 4: CUSTOMER ENGAGEMENT 8 Managing Customer Relationships 9 Customer Valuation 10 Customer Loyalty PART 5: PUTTING IT ALL TOGETHER 11 Retail Pricing 12 Propositions: Pitfalls and Potential Notes Acknowledgments Index

The American Retail Value Proposition

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    A Hardback by Kyle Murray

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      Publisher: University of Toronto Press
      Publication Date: 17/08/2016
      ISBN13: 9781442637177, 978-1442637177
      ISBN10: 144263717X
      Also in:
      Business strategy Sales and marketing

      Description

      Book Synopsis
      Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

      Table of Contents
      Foreword PART 1: AN INTRODUCTION TO THE RETAIL VALUE PROPOSITION 1 Crafting Value 2 Segmentation and Differentiation PART 2: THE SHOPPING ENVIRONMENT 3 Locations and Formats 4 Inside the Store 5 Omnichannel Retailing PART 3: PRODUCT SELECTION 6 Buying and Merchandise Management 7 Category Management PART 4: CUSTOMER ENGAGEMENT 8 Managing Customer Relationships 9 Customer Valuation 10 Customer Loyalty PART 5: PUTTING IT ALL TOGETHER 11 Retail Pricing 12 Propositions: Pitfalls and Potential Notes Acknowledgments Index

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