Description
Book SynopsisAnd yet, that natural creativity is slowly squeezed out of us because we think it’s childish or it’s “time to grow up.” Now Todd Herman—backed by scientific research and countless stories from the real world—will show us how to tap into the human imagination to unleash new versions of ourselves, ready-made to kick ass.
Trade Review“I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!” — Frank Shamrock, UFC champion, entrepreneur, and philanthropist “My first thought: This book is going to change minds and change lives. My second thought: How can I get this book into all of my clients’ hands?!” — JJ Virgin “This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!” — Brian Smith “In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game—get this book!” — Emily Fletcher “Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life.” — Neil Patel
