Description

Book Synopsis
Starting a small business and making it a success isn't easy. In fact, most small business owners don't get rich and many fail. This book presents the straight truth on small business success. It doesn't offer cure--alls for every small business.

Table of Contents
Preface: Did I Really Say “Irrefutable”?

Acknowledgments.

About the Author.

Chapter 1: A Realist’s View of the Small Business Landscape.

Chapter 2: Are You Really the Entrepreneurial Type?

Chapter 3: RULE 1: Establish and Maintain a Strong Sense of Purpose.

Chapter 4: RULE 2: Thoroughly Understand the Marketplace.

Chapter 5: RULE 3: Build an Effective Growth Planning System.

Chapter 6: RULE 4: Develop Customer-Driven Processes.

Chapter 7: RULE 5: Put the Power of Technology to Work.

Chapter 8: RULE 6: Attract and Keep the Best and the Brightest.

Chapter 9: RULE 7: See the Future More Clearly.

Appendix: Personality Tests That Measure Entrepreneurial Types.

Index.

The 7 Irrefutable Rules of Small Business Growth

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    A Paperback / softback by Steven S. Little

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      View other formats and editions of The 7 Irrefutable Rules of Small Business Growth by Steven S. Little

      Publisher: John Wiley & Sons Inc
      Publication Date: 24/03/2005
      ISBN13: 9780471707608, 978-0471707608
      ISBN10: 0471707600
      Also in:
      Management and management techniques

      Description

      Book Synopsis
      Starting a small business and making it a success isn't easy. In fact, most small business owners don't get rich and many fail. This book presents the straight truth on small business success. It doesn't offer cure--alls for every small business.

      Table of Contents
      Preface: Did I Really Say “Irrefutable”?

      Acknowledgments.

      About the Author.

      Chapter 1: A Realist’s View of the Small Business Landscape.

      Chapter 2: Are You Really the Entrepreneurial Type?

      Chapter 3: RULE 1: Establish and Maintain a Strong Sense of Purpose.

      Chapter 4: RULE 2: Thoroughly Understand the Marketplace.

      Chapter 5: RULE 3: Build an Effective Growth Planning System.

      Chapter 6: RULE 4: Develop Customer-Driven Processes.

      Chapter 7: RULE 5: Put the Power of Technology to Work.

      Chapter 8: RULE 6: Attract and Keep the Best and the Brightest.

      Chapter 9: RULE 7: See the Future More Clearly.

      Appendix: Personality Tests That Measure Entrepreneurial Types.

      Index.

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