Description

Book Synopsis


Table of Contents

1 Design

Design the Team p. 3

Shape the Idea p. 15

2 Test

Hypothesize p. 27

Experiment p. 41

Learn p. 49

Decide p. 59

Manage p. 65

3 Experiments

Select an Experiment p. 91

Discovery p. 101

Validation p. 231

4 Mindset

Avoid Experiment Pitfalls p. 313

Lead through Experimentation p. 317

Organize for Experiments p. 323

Afterword p. 329

Testing Business Ideas

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Order before 4pm today for delivery by Tue 23 Dec 2025.

A Paperback / softback by David J. Bland, Alexander Osterwalder

15 in stock


    View other formats and editions of Testing Business Ideas by David J. Bland

    Publisher: John Wiley & Sons Inc
    Publication Date: 12/11/2019
    ISBN13: 9781119551447, 978-1119551447
    ISBN10: 1119551447

    Description

    Book Synopsis


    Table of Contents

    1 Design

    Design the Team p. 3

    Shape the Idea p. 15

    2 Test

    Hypothesize p. 27

    Experiment p. 41

    Learn p. 49

    Decide p. 59

    Manage p. 65

    3 Experiments

    Select an Experiment p. 91

    Discovery p. 101

    Validation p. 231

    4 Mindset

    Avoid Experiment Pitfalls p. 313

    Lead through Experimentation p. 317

    Organize for Experiments p. 323

    Afterword p. 329

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