Description

Book Synopsis


Table of Contents

1 Design

Design the Team p. 3

Shape the Idea p. 15

2 Test

Hypothesize p. 27

Experiment p. 41

Learn p. 49

Decide p. 59

Manage p. 65

3 Experiments

Select an Experiment p. 91

Discovery p. 101

Validation p. 231

4 Mindset

Avoid Experiment Pitfalls p. 313

Lead through Experimentation p. 317

Organize for Experiments p. 323

Afterword p. 329

Testing Business Ideas

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    £23.80

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    RRP £28.00 – you save £4.20 (15%)

    Order before 4pm today for delivery by Tue 9 Jun 2026.

    A Paperback / softback by David J. Bland, Alexander Osterwalder

    10 in stock


      View other formats and editions of Testing Business Ideas by David J. Bland

      Publisher: John Wiley & Sons Inc
      Publication Date: 12/11/2019
      ISBN13: 9781119551447, 978-1119551447
      ISBN10: 1119551447

      Description

      Book Synopsis


      Table of Contents

      1 Design

      Design the Team p. 3

      Shape the Idea p. 15

      2 Test

      Hypothesize p. 27

      Experiment p. 41

      Learn p. 49

      Decide p. 59

      Manage p. 65

      3 Experiments

      Select an Experiment p. 91

      Discovery p. 101

      Validation p. 231

      4 Mindset

      Avoid Experiment Pitfalls p. 313

      Lead through Experimentation p. 317

      Organize for Experiments p. 323

      Afterword p. 329

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