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Book Synopsis“In a feat of razor-sharp journalism, Zimberoff asks all the right questions about Silicon Valley’s hunger for a tech-driven food system. If you, like me, suspect they’re selling the sizzle more than the steak, read Technically Food for the real story.” —Dan Barber, the chef and co-owner of Blue Hill and Blue Hill at Stone Barns Eating a veggie burger used to mean consuming a mushy, flavorless patty that you would never confuse with a beef burger. But now products from companies like Beyond Meat, Impossible Foods, Eat Just, and others that were once fringe players in the food space are dominating the media, menus in restaurants, and the refrigerated sections of our grocery stores
. With the help of scientists working in futuristic labs––making milk without cows and eggs without chickens––start-ups are creating wholly new food categories. Real food is being replaced by high-t
Trade ReviewIn a feat of razor-sharp journalism, Zimberoff asks all the right questions about Silicon Valley’s hunger for a tech-driven food system. If you, like me, suspect they’re selling the sizzle more than the steak, read Technically Food for the real story. -- Dan Barber * the chef and co-owner of Blue Hill and Blue Hill at Stone Barns and the author of The Th *
“The people Zimberoff writes about in this clear-eyed guide to the cornucopia of new food being engineered with our health in mind are everything big food can’t be: inventive, risk-taking, infectiously impassioned. Careful, she warns; there’s plenty of hype being dished. But wow, I can’t wait to eat some beer.” -- Michael Moss * author of Salt Sugar Fat and Hooked *
“Larissa Zimberoff takes Silicon Valley’s hottest ingredients and makes them resonate through a combination of excellent storytelling and reporting. From pea protein, the ‘Disneyland of Natural Foods,’ to the billion-dollar veggie burger industry, Zimberoff makes Technically Food a wonderland of intelligence.” -- Kate Krader * food editor, Bloomberg News *
“As a nutritionist and meat eater, it’s clear to me that we need greater consumer transparency to understand whether or not new foods are better for our health. Technically Food is a must read because it answers the essential question that skeptical consumers are asking: ‘What might we lose by embracing a future of lab-made food?’” -- Rachel Paul, PhD, RD * @CollegeNutritionist *
“If you want to know what we’ll be eating twenty years from now, read this book.” -- Dr. Dean Ornish * clinical professor of medicine, University of California, San Francisco, and author of UnDo It! *
“Zimberoff excels at making complex issues accessible, and she leavens her survey with dashes of dry humor. Anyone curious about the future of food should give this a look.” -- Publishers Weekly
“An engaging, thorough examination of the transformation of the food industry as it relates to sustainability and creating alternatives to the slaughterhouse. Highly recommended.” -- Library Journal
“the reporting behind this book is masterful” -- Science Magazine
