Description
Book SynopsisTata is one of the world’s most diversified companies, selling everything from salt to software. Mircea Raianu charts Tata’s 150-year trajectory, through the eras of imperial free trade, protectionist nationalism, and market liberalization and asks what the future has in store for India’s leading brand and for capitalism writ large.
Trade ReviewRaianu’s book, the first by an academic historian mining the company’s archives, attempts to explain its rise and longevity without resorting to its own mythmaking…The account of how one conglomerate came to dominate India’s economy for much of the past 150 years makes timely reading for those reflecting on whether capitalism and corporate power in India is entering a new era. -- Benjamin Parkin * Financial Times *
Raianu’s book, as he makes clear, is not an exposé or a denunciation of the Tata myth; rather, it is a close analysis of the company’s historical development, particularly the way it was able to weather a series of major political and economic changes, including Indian independence and the rise of state planning. A work of scrupulous historical scholarship…Shed[s] light on the history of capitalism in India—and globally. -- Thomas Crowley * Jacobin *
[A] meticulously researched biography of the Tata empire…The influence the conglomerate has on Indian life is all-pervasive and overwhelming…Raianu’s book relies primarily on the company’s archives, and is, as such, unique, for as an outsider he is able to take a step back and see the group from a broader, global context. -- Salil Tripathi * Mint Lounge *
Mircea Raianu’s study of the Tatas is an exciting intervention into the business history of India. Using a host of new archival materials,
Tata will prove valuable to anyone interested in India’s largest corporation and the history of global capitalism. -- Douglas Haynes, author of
Small Town Capitalism in Western IndiaA highly readable work of meticulous scholarship, Raianu’s is the first study of the Tatas by a professional historian. This will be an indispensable book for all who are interested in the rise of Indian capitalism. -- Medha Kudaisya, author of
The Life and Times of G.D. BirlaMircea Raianu’s impeccably researched and rigorously argued
Tata is the definitive study of the pioneering global corporation without which neither the Indian economy nor the Indian consumer will likely survive. It is also an exemplary model for a new kind of business history that skillfully weaves together reflections on capitalist economics, nationalist politics, corporate culture, and the ethics of entrepreneurship. -- Sumathi Ramaswamy, author of
Terrestrial Lessons: The Conquest of the World as GlobeWhat role did India’s storied business house play in the formation of the modern nation state? Mircea Raianu retrieves from the company archives a story that has not yet been told about Tata’s image as the quintessentially Indian entity that is also a thoroughly global company. This superbly researched business history offers a nuanced explanation of the link between the company’s fabled philanthropic legacy and its corporate interests worldwide. -- Tarun Khanna, author of
Trust: Creating the Foundation for Entrepreneurship in Developing CountriesWell-researched…the Tata corporation is unique in the history of corporations because it survived through a long history of political economic changes…Raianu navigates both the self-making and the making of India’s leading corporation exploring how Tata achieved this unique outcome…At an important level, this book is a searching exploration of this boundary between corporate and sovereign functions. -- Sheetal Chhabria * International Journal of Asian Studies *
