Description

Book Synopsis

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.

In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.

The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.

Through the story of Target, you’ll learn:

  • How to remain nimble in times of tremendous change.

Target Story

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    A Hardback by Bill Chastain

    £14.24

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    RRP £14.99 – you save £0.75 (5%)

    Order before 4pm today for delivery by Mon 28 Sep 2026.

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      Book details

      Publisher Harper Collins
      Imprint HarperCollins Leadership
      Published 1/26/2020 12:11:00 AM
      ISBN-13 9781400218943
      978-1400218943
      ISBN-10 1400218942
      Also in:
      History of specific companies / corporate history Retail and wholesale industries

      Description

      Book Synopsis

      The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.

      In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.

      The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.

      Through the story of Target, you’ll learn:

      • How to remain nimble in times of tremendous change.

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