Description

Book Synopsis
Eighteenth-century economist Adam Smith propagated profit maximization as the incentive for businesses to create goods and services that society needs. He argued that free-market competition would ensure consumers get the best quality product at the cheapest price. Two hundered years later, Milton Friedman agreed in his seminal 1970 New York Times op-ed that the sole responsibility of business is to maximize profits ‘so long as it stays within the rules of the game’. Incentives coupled with some regulations were to henceforth safeguard societal interests. Instead, incentives created bad behaviour. Regulations were routinely bypassed with intelligent loopholes. Despite this—to encourage sustainability today—we are again using incentives and regulations. That’s predominantly what the ESG framework focuses on. And what do we see? Rampant greenwashing and box-ticking. To address today’s existential challenges, we need innovation of the highest order. Innovation can neither be legislated nor driven by extrinsic incentives alone.

Table of Contents
  • Part One: Stewardship and Steward Leadership
  • Chapter 1: From ESG to ESL
  • Chapter 2: A Higher Form of Personal Leadership
  • Chapter 3: Enterprise-wide Steward Leadership
  • Part Two: Steward Leadership in Action and Inaction Introduction to
  • Part Two
  • Chapter 4: Faber-Castell: More than 260 Years of Sustainability Enabled Profitable Growth
  • Chapter 5: Doi Tung Development Project: Self-sustaining Community Stewardship
  • Chapter 6: The Tata Group: A 155-Year Legacy
  • Chapter 7: Mars, Incorporated: The Role of Corporate Values in Anchoring Purpose
  • Chapter 8: Farm Fresh: Dairy, Just as Nature Intended
  • Chapter 9: Riau Ecosystem Restoration (RER): Finding Purpose in Adversity: An Asian Story
  • Chapter 10: The Boeing 737 Max Twin Tragedies
  • Chapter 11: Volkswagen: When the Mighty Stray
  • Chapter 12: Theranos, the Unicorn: A Case of Purpose-washing?
  • Part Three: Steward Leadership Measurement and Applications Introduction to
  • Part Three
  • Chapter 13: Is ESL Tangible and Measurable Enough?
  • Chapter 14: Steward Leadership in Business Ecosystems
  • Chapter 15: Steward Leadership and DEI: Leading Inclusively for Sustainable Growth

    Sustainable Sustainability: Why ESG is Not Enough

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      £17.05

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      RRP £17.95 – you save £0.90 (5%)

      Order before 4pm today for delivery by Fri 19 Jun 2026.

      A Paperback / softback by Rajeev Peshawaria

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        Publisher: Penguin Random House SEA
        Publication Date: 29/02/2024
        ISBN13: 9789815144574, 978-9815144574
        ISBN10: 981514457X

        Description

        Book Synopsis
        Eighteenth-century economist Adam Smith propagated profit maximization as the incentive for businesses to create goods and services that society needs. He argued that free-market competition would ensure consumers get the best quality product at the cheapest price. Two hundered years later, Milton Friedman agreed in his seminal 1970 New York Times op-ed that the sole responsibility of business is to maximize profits ‘so long as it stays within the rules of the game’. Incentives coupled with some regulations were to henceforth safeguard societal interests. Instead, incentives created bad behaviour. Regulations were routinely bypassed with intelligent loopholes. Despite this—to encourage sustainability today—we are again using incentives and regulations. That’s predominantly what the ESG framework focuses on. And what do we see? Rampant greenwashing and box-ticking. To address today’s existential challenges, we need innovation of the highest order. Innovation can neither be legislated nor driven by extrinsic incentives alone.

        Table of Contents
        • Part One: Stewardship and Steward Leadership
        • Chapter 1: From ESG to ESL
        • Chapter 2: A Higher Form of Personal Leadership
        • Chapter 3: Enterprise-wide Steward Leadership
        • Part Two: Steward Leadership in Action and Inaction Introduction to
        • Part Two
        • Chapter 4: Faber-Castell: More than 260 Years of Sustainability Enabled Profitable Growth
        • Chapter 5: Doi Tung Development Project: Self-sustaining Community Stewardship
        • Chapter 6: The Tata Group: A 155-Year Legacy
        • Chapter 7: Mars, Incorporated: The Role of Corporate Values in Anchoring Purpose
        • Chapter 8: Farm Fresh: Dairy, Just as Nature Intended
        • Chapter 9: Riau Ecosystem Restoration (RER): Finding Purpose in Adversity: An Asian Story
        • Chapter 10: The Boeing 737 Max Twin Tragedies
        • Chapter 11: Volkswagen: When the Mighty Stray
        • Chapter 12: Theranos, the Unicorn: A Case of Purpose-washing?
        • Part Three: Steward Leadership Measurement and Applications Introduction to
        • Part Three
        • Chapter 13: Is ESL Tangible and Measurable Enough?
        • Chapter 14: Steward Leadership in Business Ecosystems
        • Chapter 15: Steward Leadership and DEI: Leading Inclusively for Sustainable Growth

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