Description
Book SynopsisThe graphic artist''s guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs.
Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitionersincluding graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologistsgiving you critical information on ma
Table of Contents
Foreword.
Introduction.
CHAPTER 1 Making the Business Case.
CHAPTER 2 The Psychology of Graphics.
CHAPTER 3 Seeking Truth in Marketing.
CHAPTER 4 Systems Thinking.
CHAPTER 5 Materials and Processes.
CHAPTER 6 Working Smarter.
CHAPTER 7 Innovation Toolbox.
NOTES BY CHAPTER.
INDEX.
