Description
Book SynopsisSynthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with Not This/But This examples from multiple disciplines.
User-Friendly Features
*End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading.
*Not This/But This examples of poorly written and stron
Trade Review
“Survey Scales is packed with helpful information and is easy to understand and navigate for specific issues. This is a great go-to guide for students, especially since it is reasonably priced.”--Sean Kelly, PhD, Department of Administrative and Policy Studies, University of Pittsburgh School of Education
"Most texts on measurement and scale development focus on testing, with very little in the way of help for those constructing surveys, making this book an important contribution. I am particularly impressed by the very reader-friendly tone and the detailed discussions of all aspects of survey scale development, from the basics of writing items through the pilot testing of a survey. Practitioners and students alike will be able to pick up this book and immediately apply it to their own work. Survey Scales could serve as the primary text for a course devoted to survey or instrument design, and would be a very nice supplementary text for a general course on measurement."--Holmes Finch, PhD, George and Frances Ball Distinguished Professor of Educational Psychology, Ball State University
"The ubiquity of surveys in research and evaluation holds potential for poor practice and inaccurate findings. Johnson and Morgan have provided an intelligent and comprehensive guide that will strengthen the researcher's or evaluator's ability to choose, design, implement, and analyze surveys. The authors describe research-based strategies for survey development and include many examples. They offer clear and accessible guidance for the entire process, even when it comes to complex topics like establishing the quality of survey instruments."--Donna M. Mertens, PhD, Department of Education (Emeritus), Gallaudet University
"The book is clearly written and includes detailed, practical advice on everything from defining the conceptual framework of a survey and writing questions to exploratory factor analysis and reporting results. It succinctly answers questions that commonly arise in survey research, such as 'How many response categories should I use?' and 'Should I use a middle response category?' The authors are masterful at identifying and addressing critical aspects of survey research. This book will be of use to a wide range of researchers in the social sciences. It will prepare newcomers to survey research for high-quality data collection and sophisticated data analysis."--J. Patrick Meyer, PhD, Curry School of Education, University of Virginia
"One of the few books that provides a comprehensive description of the survey development process from beginning to end, with examples from various disciplines and a glossary of terms. The book addresses issues that researchers must be cognizant of when constructing a questionnaire or interpreting findings. This is a great resource for individuals learning about survey development for the first time, as well as those in need of a refresher."--Dorinda J. Gallant, PhD, Department of Educational Studies, The Ohio State University
"Presenting best practices in measurement and survey design, this handbook is a very helpful reference for students and practitioners conducting survey research. It guides readers through every step of survey development and provides thorough yet concise information on a large range of topics. The text is clearly organized, easy to read, and includes examples from a variety of fields."--Diana L. Mindrila, PhD, Department of Leadership, Research, and School Improvement, University of West Georgia -
Table of Contents1. Scales in Surveys
Introduction
An Overview of the Survey Scale Development Process
Attitudes, Knowledge, and Behaviors
Key Qualities of a Survey Scale: Reliability and Validity
Further Reading
Chapter Exercises
2. Adopting or Adapting an Existing Scale
Introduction
Reviewing Potential Instruments for Adoption or Adaptation
The Mental Measurements Yearbook: A Source for Reviews of Instruments
Plagiarism and Copyright Infringement
Further Reading
Chapter Exercises
3. Establishing a Framework for the Development of a Survey Scale
Introduction
Elements and Format
Functions of the Conceptual Framework in the Development of a Survey Scale
Construction of a Conceptual Framework
Further Reading
Chapter Exercises
4. Item-Writing Guidelines
Introduction
Addressing Relevance
Addressing Audience
Addressing Language
Addressing Item Structure
Addressing Conventions
Guidelines Specific to Item Type
Number of Items
Further Reading
Chapter Exercises
5. Development of Response Scales
Introduction
Length of the Item Response Scale
Numeric and Verbal Response Labels
The Questionable Middle Position
Further Reading
Chapter Exercises
6. Formatting and Reviewing
Introduction
Survey Format and Administration Method
Item Formats Specific to Administration Methods
Complete Reviews and a Pilot of the Survey Scale
Further Reading
Chapter Exercises
7. Analysis of Survey Scale Data
Introduction
Levels of Measurement
Frequencies
Measures of Central Tendency
Measures of Variability
Measures of Association
Obtaining Descriptive Statistics
Further Reading
Chapter Exercises
8. Investigating Scale Quality
Introduction
Field Testing
Response Distributions: Item Quality
Investigating Reliability
Investigating Validity
Further Reading
Chapter Exercises
9. Factor Analysis
Introduction
General Purposes and Processes Associated with Factor-Analytic Procedures
Testing Assumptions
Dimensionality
Extraction: Principal Axis Factoring
Determining the Number of Factors (Model Selection)
Rotation
How to Interpret Factor Solutions
Calculating Factor Scores
Sample Size
Steps after EFA
How to Obtain an EFA Model
Further Reading
Chapter Exercises
10. Documenting the Development of the Survey Scale
Introduction
Determining the Need for a Data Display
Developing Tables
Table Structure
Table Data
Developing Graphs
Structure of a Graph
Organization of Data in a Graph
Narrative about Table or Graph
Concluding Thoughts
Further Reading
Chapter Exercises
Appendix. Analysis of Data: Inferential Statistics
Introduction
Sampling
Inferential Statistics
Inferential Procedures
Nonparametric Inferential Statistics
Further Reading
Appendix Exercises
Sample Solutions to Chapter Exercises
Glossary of Key Terms
References
Author Index
Subject Index
About the Authors
