Description
Book SynopsisThis book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.
Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in develo
Table of Contents
- Understanding Performance of Retail Formats in Africa
- Consumer Shopping Patterns and Pricing Considerations for BOP Consumers: The Case of Madagascar
- Factors Motivating Consumers to Visit Supermarkets in Tanzania: Case of Dar es Salaam and Arusha Regions
- Understanding Consumers’ Preference of Purchasing Items from Supermarkets as Opposed to Traditional Markets in Ghana
- ICT Usage in Supermarkets in East Africa: Benefits, Challenges, and the Way Forward
- Assessing the Technological Relevance of South African Supermarkets in the Face of Changing Consumer Behaviour
- Operations Research Contribution to the Performance of Supermarkets in East Africa
- Strategies Used by Local Food Suppliers to Increase Participation in Modern Food Retailing in Tanzania
- Exploring the Relationships between Supermarkets and Local Suppliers in Developing Countries: Evidence from Tanzania
- Understanding the Role of Service Providers on the Development of Supermarkets in Africa
- Supermarket retailing in Africa: Lessons Learnt
