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Book Synopsis
This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.

Successful Social Activism and Unintended Market

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A Hardback by Sayako Miura

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    View other formats and editions of Successful Social Activism and Unintended Market by Sayako Miura

    Publisher: Springer Verlag, Singapore
    Publication Date: 5/19/2024
    ISBN13: 9789819992904, 978-9819992904
    ISBN10: 9819992907

    Description

    Book Synopsis
    This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.

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