Description

This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.

Successful Social Activism and Unintended Market Emergence

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Hardback by Sayako Miura

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This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to... Read more

    Publisher: Springer Verlag, Singapore
    Publication Date: 5/19/2024
    ISBN13: 9789819992904, 978-9819992904
    ISBN10: 9819992907

    Non Fiction , Business, Finance & Law

    Description

    This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.

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