Description

Book Synopsis
This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.

Successful Social Activism and Unintended Market

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    A Hardback by Sayako Miura

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      Publisher: Springer Verlag, Singapore
      Publication Date: 5/19/2024
      ISBN13: 9789819992904, 978-9819992904
      ISBN10: 9819992907

      Description

      Book Synopsis
      This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.

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